Insights

User guides for Adduco's visual canvas, showcasing a range of demographic, psychometric, behavioural, and attitude insights.

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33 articles in this collection
Written by Riley Blair
Psychometric Insights

Psychometric Insights Overview

Adduco’s psychometric insights provide a detailed picture of your audience’s personalities and their preferences.
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Written by Riley Blair
Updated over a week ago

Big-Five Traits

Personality characteristics/traits describe how an individual or audience interacts with the world around them.
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Written by Riley Blair
Updated over a week ago

Personality Facets

Adduco’s personality facet insights further characterise individuals and audiences within the big-five personality model.
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Written by Riley Blair
Updated over a week ago

Political Views

Adduco’s political belief model determines an individual's political beliefs based upon their stance on economic and individual freedom.
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Written by Riley Blair
Updated over a week ago

Religious Views

Adduco’s religious belief analysis provides an indication of the likelihood of an individual to express a religious belief.
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Written by Riley Blair
Updated over a week ago

Consumer Needs

Adduco’s analysis of consumer needs provides an indication of which qualities of products or services resonate with your audience.
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Written by Riley Blair
Updated over a week ago

Consumer Values

The spectrum of consumer values analysed by Adduco convey what is most important to an individual or audience as a whole.
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Written by Riley Blair
Updated over a week ago

Consumption Preferences

Adduco’s consumption preference insights indicate the likelihood of an individual expressing a preference for certain products or services.
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Written by Riley Blair
Updated over a week ago
Insight Changes

Insight Changes Overview

Adduco’s continuous monitoring of social media and other digital engagements enables trends in audience insights to be detected.
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Written by Riley Blair
Updated over a week ago

Changes in Big-Five Traits

Personality traits are frequently updated, assisting in developing an understanding of how these characteristics trend and change over time.
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Written by Riley Blair
Updated over a week ago

Changes in Personality Facets

Adduco concisely displays trends for each of the 30 personality facets and provides comparisons across different audiences.
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Written by Riley Blair
Updated over a week ago

Changes in Consumer Needs

Rapidly changing consumer needs are analysed frequently by Adduco to keep track of past trends and assist with predicting future needs.
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Written by Riley Blair
Updated over a week ago

Changes in Consumer Values

Adduco continuously monitors and analyses the spectrum of consumer values in near real-time to identify trends within an audience.
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Written by Riley Blair
Updated over a week ago

Changes in Response Sentiment

Trends in response sentiment are monitored by Adduco in order to surface patterns in a particular audience’s attitude toward a topic.
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Written by Riley Blair
Updated over a week ago

Changes in Response Emotion

Continual analysis response emotion highlight patterns in engagement in context of a topic, campaign, event or piece of content.
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Written by Riley Blair
Updated over a week ago

Changes in Response Intent

Emerging trends from each category of response intent are monitored by Adduco to determine engagement quality and validity.
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Written by Riley Blair
Updated over a week ago

Changes in Response Abusiveness

Continual monitoring of response abusiveness allows for direct attribution of changes to different events, campaigns and content.
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Written by Riley Blair
Updated over a week ago